Using Contests for Golf Course Promotion
Everyone loves to win. Whether you came back from three strokes down with three to play or your name was pulled from the hat at a charity event, winning feels good. It’s almost human nature to love winning so why not give people a shot at winning something from your golf course. A properly run contest will really bring people to your page and in turn, will keep your course top-of-mind next time those contestants want to hit the links.
Running a traditional contest with hand-written entry forms is just fine but we are in the 21st century so let’s explore using some modern technology to reach a larger audience and automate the process a bit.
Running a successful contest isn’t quite as easy as adding a post to your facebook page with a list of prizes. Getting the word out and using the proper tone and motivation is crucial as-is contest management. You’ll also want to determine what type of contest you want to run, what the prize(s) will be and the best way to promote your contest. Facebook has an army of lawyers so you also have to know the rules for running contests on facebook as well as other platforms.
It all seems like a bit of an intimidating task, especially when you’re running a golf course full-time. If you want to discuss some options and see how Golf Course Marketers can help. Contact Chris or Greg today to get started.